Property owners are maximizing the marketing power of a video walk-through tour. In fact, in 2020 it’s estimated that 63% of home buyers made the purchase without ever having seen the property in person. You now have a good idea of how much engagement videos acquire.
These days, most social media apps are designed to record and upload videos. Making use of this medium and these platforms will help you to create a video walk-through tour for your rental property and increase your unit's visibility.
You only need to remember a few essentials. Once you’ve mastered the basics, you can begin making videos for all your rentals. Here are some things you need to keep in mind:
Try to see your property through a prospective tenant's eyes. There are bound to be features that you can pick up as selling points. Is it located near universities or the city center? Is it within close proximity to tourist attractions, restaurants, and shops? What kind of amenities does your unit offer?
Be sure to consider the amenities that most renters are looking for so you can highlight them in your video tour. For example, most tenants want a parking space, in-unit washer and dryer, and storage space.
When you know what your property can offer, you can tailor your video to features those key selling points.
Getting the perfect video in one smooth take is pure luck. You need to be familiar with your walking route. Viewers will sense hesitation if you’re not sure where to go. Also, it helps to learn beforehand what areas to focus on as you’re showing your audience the property digitally.
Practicing also allows for fluid transitions from room to room and helps gain a sense of rhythm. You want to avoid filming in a slow-paced or choppy manner. On the opposite end, you don’t want to walk through too fast because details will barely register to the audience.
You want to time it perfectly to avoid both extremes and the only way to ensure that is to practice.
Have you ever watched a video where the environment was too dark? It can’t seem to hold much of your attention and can even cause confusion when you can’t tell what you’re looking at.
Enhance the quality of your video by opening up the doors and windows to let the light flood in. You can also choose to film during the golden hour. This kind of light makes things glow and makes shadows often appear softer.
The importance of great lighting can’t be stressed enough. Check the lighting as you’re filming from time to time since it can change quickly. It might be a sunny day but the clouds can suddenly cover the sun, reducing the brightness.
If you’re having trouble working with natural lighting, you can also purchase lightboxes. This way you can control how much or how little light you let into the space.
Audio is one of the most important elements that can either make or break a video. Bad audio will make the video tour wholly ineffective. Even the sound of a passing truck or talking on a windy day can be distracting. This is why voiceovers are better than recording live sounds.
If your filming is flawless but your audio needs improvement, it can be exhausting to keep reshooting. So it’s best to just add the voiceover in post-production. It will also give you plenty of time to practice and rewrite your script to include important features.
When recording the voiceover, make sure that your voice sounds pleasant and enthusiastic. You want the viewer to feel engaged and excited about the space.
Explore your property to find each space's best angles. Positioning the camera in a corner of a room can give a wider view and can help viewers size up the space.
Select a landscape format to give the audience a cinematic familiarity. This also gives you room to include more details in the frame. Properties look better when viewed from horizontal framing as it helps people gauge the size of the rental unit.
If you’re planning to make a video tour it’s best to purchase some basic filming gear. Invest in a tripod. A shaky video won’t impress viewers and they’ll quickly exit from your digital tour. If your hands aren’t steady to hold a video camera, it’s best to use a tripod. The end product will look more professional and polished.
If you plan to film a lot of properties, you may also want to purchase a gimbal. It acts as a great stabilizer for your filming equipment. It also helps you achieve different kinds of shots. Your video will look more professional, interesting, and dynamic.
If you’re new to the video filming world, investing in editing software allows you to improve the end result. Your videos can be more impactful and visually arresting.
It’s rare to release a video without corrections or edits. Correction to the color and sound will make the video look and sound perfect.
There’s no shortage of editing software available and while some may be free to use, the features may be limited. Still, if you want to produce basic video walk-through tours, you can try them in the meantime.
Creating a video walk-through tour requires you to learn about lighting, sound, editing, and composition. However, the rewards can be great once you’ve released a video walk-through tour that will engage your target audience.
If making a walk-through video tour still seems a little daunting, consider hiring the services of a professional property management company like Suncastle Property Management.