How to Advertise Your St. Augustine Rental Property Successfully

Do you want to attract more attention to your available rental properties? Knowing how to advertise is vital!

When you have a rental property, one of your top priorities should be to implement a solid marketing plan. When your property is marketed well, you can reduce your vacancies, attract high-quality tenants, and maximize your income.

But how do you market your property in the best way possible? In this blog post, we will share our top 3 tips on how to build a solid and successful advertising plan.

High-Quality Photos

When it comes to creating an ad for your rental property, the photos you use should be top of mind. According to recent statistics, a property listing that features photographs will receive 95% more views than listings without any photos. In fact, those looking for a rental will spend the majority of their time viewing photos of properties that they’re interested in.

This is why it’s so important to invest your time and money into capturing high-quality photos of your property. But what steps go into taking great photos?

Clean Up and Stage the Space

If you want excellent photos, you need to start with the preparation and staging of your property. Remove any trash, debris, or clutter from the space and conduct a detailed tidy-up of the rental. Put away all personal items, or anything that stops the home from looking its very best. Give the property a meticulously deep clean.

person in yellow cleaning gloves dusting shelf

Your goal when taking photos of your property should be to present the home in such a way that prospective tenants can picture themselves living there. Giving the space an appealing, cozy, and clean look will draw the attention of a wide pool of renters who are searching for a new place to call home.

Focus on Lighting and Angles

After the home has been cleaned, prepared, and staged, it’s time to focus on the lighting. Lighting has a large impact on the quality and clarity of your photos. When taking photos that will be used in an ad, make sure to capture the property in the daylight whenever possible, as this will be the most attractive and natural lighting.

When it comes to the angles, your goal should be to capture the property in a natural, appealing shot that gives prospective renters the best, more accurate view possible. The widest view will always be in the corner of a room. A good rule of thumb when capturing a room in your property is to include two walls instead of three in the shot, as this will prevent the space from looking smaller than it is.

Plan the Shots

Before you begin a photo or video session of the property, you should write down a list of shots that includes all the angles, rooms, and amenities you want to capture in the photos. This will allow whoever is photographing the space, whether it be yourself or a professional, to be prepared and organized prior to the shoot.

photography camera and silver iPhone sitting on a silver laptop

This is a suggested list of photos to include:

  • Photos of every bedroom in the home
  • Each bathroom
  • Several detailed photos of the kitchen including its appliances and amenities
  • All dining areas, inside and outside
  • Living room and common spaces
  • Outdoor areas of the property, including parking spots and the yard
  • Any other shots that make the property stand out from competitors

Write a Descriptive Copy

Now that you have stunning photos of your rental home, it’s important to match them with accurate and engaging descriptions to give viewers a good understanding of what they can expect from the rental.

A good ad copy will tie the listing together and increase its reach online, which will help tenants find your property. A great copy will include 2 sections: the headline of the ad and the summary of your rental home.

The Headline

The headline of your ad is the very first thing your prospective tenant will see. This will help them decide whether or not to take a deeper look at your property listing. Consider the following formula when creating your headline:

  • Rent Price + Amount of Bedrooms & Bathrooms + Property Type + Location + Top Selling Point

A headline that uses this guideline will immediately tell a viewer if the property is in its desired price range, area, and size. If this information looks appealing to them, then they are more likely to keep reading your ad and want to know more about the property.

person typing on blue keyboard

Once your headline is strong, it’s time to focus on the summary of your listing.

Summary of the Listing

The summary section of your ad is where you can describe your property in detail, showing readers exactly what makes your rental special. Highlight things like amenities or benefits that your tenants can enjoy once living in the home.

Additionally, this is a good place to describe what will be expected of the tenant should they occupy the home. For example, describe your pet policy, or whether the tenant will be responsible for utilities.

You should also include things like parking, access to public transportation, and a map of the neighborhood. This helps tenants know what exactly to expect from the property and its location. Be transparent and communicate everything that a renter may need to know.

Distributing Your Ad

Now that your listing is as strong as possible, it’s time to make sure that it is seen by as many prospective tenants as possible. Consider popular websites like Zillow and Trulia and social media platforms. It’s also a good idea to use both modern and traditional marketing methods. Put up signs in the neighborhood and local grocery stores.

Bottom line

You want to use engaging photos and property descriptions in rental ads to draw in prospective tenants. Now you have everything you’ll need to market your property in St. Augustine. If you have any questions about advertising or any other aspect of property management, contact our team at Suncastle Properties today!

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